The One-O-One is a series of dedicated posts addressing how
integration can help innovate on existing optimisation methods
across Natural Search, Paid Search and Social Media and improve
overall campaign success. As such, we will be parsing through
some of the key topics involving strategy development, campaign
planning and implementation, and performance analysis and
Why does the One-O-One exist?
Because digital marketing disciplines have been developed in
silo and so have its best practises. As we move to a more
collaborative environment where channel integration offers
competitive advantage to marketers willing to take that step, the
arsenal of best practise guidelines must reflect this new
approach. In the One-O-One we will highlight how traditional
channel-specific methodologies can be adapted to successfully work
hand-in-hand with an integrated approach and help maximise the
return from overall digital marketing investment.
What does the One-O-One cover?
It generally covers methods currently applied by marketers at
the planning, implementation and review phases of a campaign but
with a twist. This twist essentially explains how current
best practises and methods can be modified or supplemented to
incorporate insight from other channels to refine its outputs and
improve their effectiveness. Our aim is to consider the main
pain points of digital marketers today and propose solutions to
either eradicate them altogether or at the very least make them
When is the One-O-One published?
It is published on a monthly basis as a planned series to give
us enough time to prepare insights of quality and value.
However, as it is often the case, new topics of interest emerging
in the media or requests from our readers may trigger additional
posts that would increase the frequency of publishing to
fortnightly. Any topic suggestions or requests for comment
can be emailed through our Contact Us form (just ensure to put
One-O-One in the subject).
Who is responsible for the One-O-One?
Though all posts are reviewed by Hydra as a team, the main point
person for this section of the blog is our Senior Solutions
Consultant, Ruth. To find out more about her and other
members of our team, you can visit the Meet the Team section and put a face to