London, 31 October, 2011- A new white paper by
Software-as-a-Service marketing technology provider, Hydra
highlights how digital marketing specialists can better leverage
all stages of the buying cycle.
Optimising the Buying Cycle", the white paper discusses how a
consistent presence across all digital channels that helps to sway
a prospect's decision in their favour is something that online
marketers aspire to achieve. However, budget constraints and fierce
competition combine, creating an obstacle that is difficult to
By understanding the stages of the buying cycle,
the channels that are more suitable and the phrases most commonly
used for each of these stages and channel combinations, online
marketers can now easily determine the most suitable cross-channel
spend and tactics to help them achieve their goals.
The paper looks at the five main stages that a
customer goes through in the online buying cycle looking at the
conversation that the customer has about products and brands and
the combination of channels to meet their needs at each stage.
Each of the five stages: Adoption, Intention,
Persuasion, Conversion and Retention, demands a different balance
of influence exerted by others, and self-determination by the
customer. The marketer's challenge is to get this balance right and
platform from Hydra can assist in the process of identifying
the language that is being used by prospects at each stage of the
buying cycle allowing for effective communication. Its live data
reports also uncover the most important search terms and trends to
deliver enhanced opportunities to users.
Notes to Editors:
A full copy of Hydra's White Paper "
Optimising the Buying Cycle" is available for download.
To arrange an interview or for further information please
T: +44 0(20) 3326 6232
Hydra is a provider of
SaaS tools established in 2011. The One platform enables enterprise
marketers to strategically and proactively monitor, report and
participate in the conversation that existing and potential
customers are having about their brand online. Gathering the
collective requests and feedback of marketing executives, digital
specialists, and agency professionals, One from Hydra is focused on
driving revenue and return on investment (ROI) through integrated,
efficient and optimised management and implementation of Phrase Marketing campaigns
across online disciplines - Natural Search, Paid Search and Social