London, 26 January, 2012- A new white paper by
Software-as-a-Service marketing technology provider, Hydra
highlights how digital marketing specialists can enhance their
keyword lists to elicit the desired response from their prospects.
In a recent survey of 200 digital marketers undertaken by the firm,
55 per cent said they do not know what words or expressions being
used in the market are worth spending time and money on.
Titled "Optimising the Buying Cycle - tying
keywords to desired actions", the white paper discusses how search
marketing specialists can enhance the effectiveness of their
campaigns by extending their lists of keywords and phrases using a
combination of their current targets, user-generated suggestions
and upcoming trends.
"Understanding the buying cycle and its various
stages and channels is important for online marketing success,
equally so is tying the keywords used within each to a desired
action or outcome. To achieve success, research,
prioritisation and management of an extensive keyword set is
necessary, as is understanding how they fit into the various stages
of the cycle." says Ruth Zohrer, Hydra's senior solutions
consultant.
Hydra's paper gives tips and suggestions as to how
specialists across the disciplines of natural search, paid search
and social media can fine tune the language they use within their
campaigns across the difference channels to ultimately enhance
their effectiveness, increase results and achieve greater
success.
The paper highlights the six key areas to consider and evaluate
when reviewing keywords and the opportunities they represent with a
view to significantly extending reach.
"Website content, product/inventory feeds, paid
search campaigns, analytics tools, site searches and social media
outlets - all need to be fully explored to ensure an in depth
analysis of all keywords and phrases takes place prior to
implementing a new strategy," says Zohrer
The One
platform from Hydra can assist in the process of identifying
the language that is being used by prospects at each stage of the
buying cycle, and across the differing channels allowing for
effective communication. Its live data reports also uncover the
most important search terms and trends to deliver enhanced
opportunities to users.
ENDS
Notes to Editors:
Ruth Zohrer is available for comment. To arrange an interview or
for further information please contact:
Becky Hayward
T: +44 0(20) 3326 1888
E: becky.hayward@onehydra.com
About Hydra:
Hydra is a provider of
SaaS marketing tools established in 2011. The One Platform enables
enterprise marketers to strategically and proactively monitor,
report and participate in the conversation that existing and
potential customers are having about their brand online. Gathering
the collective requests and feedback of marketing executives,
digital specialists, and agency professionals, The One Platform
from Hydra is focused on driving revenue and return on investment
(ROI) through integrated, efficient and optimised management and
implementation of Phrase
Marketing campaigns across online disciplines - Natural Search,
Paid Search and Social Media.