London, 23 February 2012 - Hydra, a provider of
Software-as-a-Service (SaaS) marketing technology, today announces
that HSBC has selected Hydra's One Platform to help it become more
closely aligned to Greenlight, the agency HSBC uses for various
elements of its search marketing activity. This recent development
has provided the bank with a new level of strategic guidance and
direction.
HSBC and Hydra have
been working together to discover ways that the bank can increase
the effectiveness of its Search Marketing activity. With the
implementation of The One
Platform from Hydra, the bank is able to easily and quickly
source and define an enhanced keyword set extending its reach and
enabling a more strategic approach.
By deploying Hydra's One Platform, HSBC has been able to see its
Search Marketing effort in a level of detail not previously
possible. Hydra combined the Natural Search, Paid Search,
discovered Keywords and Phrases from HSBC's website with other
sources to understand the opportunity currently available to
HSBC.
The One Platform's visualisation tools allow HSBC to see the
sphere of opportunity from a 30,000 foot view which can then be
drilled down into to assess trends and opportunities in performance
at a keyword level. "Hydra is an innovative and powerful
cloud-based SEO tool for serious SEO Managers who rely on analysis
to make informed strategic SEO decisions for their business
websites. Its intuitive user interface, powerful visualisation
tools and real-time data crunching is second to none," said David
Philip, Digital Customer Experience & Sales Optimisation
Manager for HSBC's Commercial Bank division.
John Crossland, Digital Acquisition Manager at HSBC's Retail
Bank and Wealth Management Division adds, "For the first time ever,
we're able to see an unimaginable amount of vital performance and
opportunity data in one, simple to digest platform. This insight,
combined with Hydra's optimisation tools, has radically changed the
way we strategise and prioritise. The One Platform is now a key
tool in our search marketing activity."
Hydra's One Platform combines insights from Natural Search, Paid
Search and Social Media to uncover opportunities digital marketers
can apply to achieve optimal performance for digital spend
ENDS
Notes to Editors:
To arrange an interview or for further information please
contact:
Becky Hayward
T: +44 0(20) 3326 1888
E: becky.hayward@onehydra.com
About HSBC:
HSBC is headquartered in London and is one of the largest
banking and financial services organisations in the world. HSBS's
international network has around 7,500 offices in 87 countries and
territories across Europe, the Asia-Pacific region, North, Central
and South America, the Middle East and Africa.
About Hydra:
Hydra is a provider of
SaaS tools established in 2011. The One Platform enables enterprise
marketers to strategically and proactively monitor, report and
participate in the conversation that existing and potential
customers are having about their brand online. Gathering the
collective requests and feedback of marketing executives, digital
specialists, and agency professionals, One from Hydra is focused on
driving revenue and return on investment (ROI) through integrated,
efficient and optimised management and implementation of Phrase Marketing campaigns
across online disciplines - Natural Search, Paid Search and Social
Media.