Maximise Campaign Profitability

See all your Campaign spend information in a single view alongside all of your related conversion data. Simplifying the process of what is working and what is not. Develop a strategy which prioritises ROI across the Natural and Paid Search disciplines.

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  • SEO and PPC ROI

    For the first time, see what the incremental impact of Search Engine Optimisation activities across your site has been. See where you would have been and where you actually are in Revenue terms, alongside the raw data of Paid Search spend. A first, actual ROI of SEO and Paid Search alongside each other by keyword, allows for truly informed decision making

  • Low Rank on Natural?

    Take action to build a Paid Search campaign that reflects this gap.

  • High CPC on Paid?

    Take action to boost Quality Score and drive up Natural Search results to remove this cost from your campaigns. Let The One Platform tell you what needs work and what to prioritise on.

  • The HALO effect

    Do Natural and Paid work together to drive your click-throughs or can you reduce your Paid Search spend and still see the returns? Every business and keyword is different, test to see what works for you.

  • The Ripple Effect

    Investing in SEO will boost your site's overall credibility and improve ranks in areas that you may not have considered. Allow The One Platform to report on the total effect not just the local effect.